Their business model started with three simple bullet points:
- The theater must be downtown, at the Interim Center for the Arts, to help bring people out in the heart of the City, help support the Gilroy Arts Alliance and the revitalization of downtown.
- There has to be wine (Our area is known for wine and theater goers love a glass at a show. There weren't any theaters in south county that offered that, until we came along and we're happy we started the trend!)
- It must be "Theater with a Twist". The "twist" being quality and variety for local theatergoers, and challenging roles for actors to sink their teeth into.
Limelight had to mix it up and fill in the gaps. It had to offer a little comedy, a little drama, staged readings, cabaret performances, musical reviews, one act series, premiere plays never before presented in Gilroy and traditional two act shows. Something different to set them apart, and create a stylish theater experience audiences in the area were craving. This meant creating opportunities for local Directors and Actors to showcase their talents in a smaller, more intimate and upscale cabaret theater style.
When Limelight was created, Kevin's dear friend, Sylvia Myrvold, suggested that they revive an old tradition in Gilroy created by Center Stage in the 1970's and 1980's. The return of "Bring Your Own Dinner" Theater, originally created by Russ and Nancy Hendrickson (owners of Center Stage). That tradition had been gone for decades. On opening night of Limelight, January 21, 2011; the tradition was re-born with a sold out crowd and has been the new signature of Limelight. Thank you Sylvia, Russ and Nancy!
Limelight Actors Theater is very proud to be a theater that actually supports the Arts and the community they live in. They make a financial donation to Gilroy Arts Alliance from each performance. This money directly benefits the operations of the Gilroy Center for the Arts. Limelight is a small theater that collaborates with artists and help them showcase their talents in Gilroy, a city brimming with a strong Arts Community. Outside of the donation, Kevin and Alan donate a significant amount of time volunteering at the Center.